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Fakultät Wirtschaftswissenschaften
Bachelor

Strategic Management

Module: Module 8a-d: Unternehmensführung I
Lecturer:Prof. Dr. Tim Heubeck
Scope / Credits:4 SWS / 7,5 Credits
Course type:Lecture and exercise
Language:English
Date and place:

Thursday, 16.04.2026, 14:00–20:00 / Friday, 17.04.2026, 08:00–16:00

Thursday, 21.05.2026, 14:00–20:00 / Friday, 22.05.2026, 08:00–16:00

Thursday, 18.06.2026, 14:00–20:00 / Friday, 19.06.2026, 08:00–16:00

Thursday, 09.07.2026, 14:00–20:00 / Friday, 10.07.2026, 08:00–16:00

All lectures will be held in: Chemie Hörsaal 2

Beginning:16.04.2026
Exam:90 minutes exam

Contents overview

This module discusses the foundational concepts of strategic management. It covers various issues related to strategic analysis, strategy formulation, and strategic choice and decision-making, as well as different aspects of strategy implementation. Beyond business strategy, the module will also cover some basic elements of corporate strategy.

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